Combining fashion with agenda. New relevant attitude to the most opinionated local fashion brand. Back in 1987, the Israeli fashion house was founded. Since its establishment, it has been operating as a local, made-in-Israel fashion house. Design, manufacture, and market uncompromising quality women's fashion. As a result of the oppression of the modern patriarchal society in which we live, where women sometimes experience serious body issues, the founders decided to use the power of the brand to raise awareness and spread a feminist agenda.